There are three ways to do barcodes for postcards (or greeting cards). If you look in a store with a wide range of cards, you will probably see all three options being used, and be able to see which ones are most common. It is your choice which option to use when getting barcodes for your postcards (or greeting cards):
1. You can put a unique UPC or EAN (12 or 13 digit) barcode on every card. This is the most expensive option.
2. You can put the same UPC or EAN barcode on a range of cards – they will need to be the same price, and the reordering of the cards will need to be done manually by retailers (as they can’t track individual card sales in their computer system). This is the cheapest option.
3. You can put a UPC or EAN barcode onto all your cards, with a 2 digit supplement at the end of the barcode. The EAN or UPC code is unique, and needs to be purchased. The 2 digit supplement ranges from 00 to 99, so you can use these on 100 different cards (usually in a common series). The EAN or UPC code gives the pricing etc. The 2 digit supplement can be used by some software systems to track sales of individual cards, & hence be used for stock tracking. This is the medium cost option.
It would be best for you to have a look in a few stores & see what systems are being used in the stores you wish to supply your cards to. You could also possibly talk with a friendly retailer to see how the various options work for them, and which they prefer.
Once you know which system you want to use for your cards, please contact Barcodes Limited for pricing: